MORE4 IDENT

PROJECT TYPE  Film
LOCATION London

More4 Rebrand is a mechanical installation created for the rebranding of the More4 Ident.  Centered around More4’s bold and flexible logo, hundreds of individually programmed mechanical flippers morph through a series folds and reveals. The colour palette reflects the vibrant nature of interiors, food, culture, fashion and other contemporary lifestyle programming.

Wild Flag Studios was commissioned by Jason Bruges Studio to lead the team, which designed, built and installed this art installation across four different locations around the UK.